JOURNEY
CHINESE LANGUAGE DAY

An online and on-air series about how people use digital platforms to connect cultures, client - CGTN Europe,

Sports Branded Content.

This particular episode is about table tennis, and the relationships forged between fans across continents.

List of deliveries were - 7 second sting, which serves

to illustrate the exchange of ideas between East and West; Graphic screen furniture creates a similar sense of dynamism. The cut-out profile format to introduce various characters is

a nod to sports broadcasting design.